Sökning: "haglund gyllner"

Hittade 2 uppsatser innehållade orden haglund gyllner.

1. 1. Employer Branding on Instagram: The importance of doing it, and doing it right

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alide Gyllner; Karin Haglund; [2018]
   Nyckelord :Employer Branding; Application Intention; Aesthetics; Ethnic Diversity; Instagram;

   Sammanfattning : Employer branding is a relatively new concept that has received more interest in recent years, as it has been adopted by organizations to create a competitive advantage against the growing competition in the labor market. Instagram is being increasingly used for employer branding purposes, and thus, it is important to investigate how employer branding activities on Instagram should be conducted in order to fulfill its purpose; attracting potential employees. LÄS MER

3. 2. CSR - ETT MÅSTE INOM HÖGA PRISNIVÅER, EN MÖJLIGHET INOM LÅGA PRISNIVÅER. EN KVANTITATIV STUDIE OM BETALNINGSINTENTION FÖR CSR INOM OLIKA PRISNIVÅER

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alide Gyllner; Karin Haglund; [2016]
   Nyckelord :corporate social responsibility CSR ; workning conditions; intention to buy; price levels; price signals;

   Sammanfattning : This thesis examines whether or not there is a difference in customer's intention to pay for a product at high and low levels of CSR at high and low price levels. What may be the underlying cause that potentially affects the intention to pay at different price levels is also taken into consideration. LÄS MER