Sökning: "hallmark sport event"

Hittade 2 uppsatser innehållade orden hallmark sport event.

  1. 1. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Kristina Hansson; [2022]
    Nyckelord :Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

    Sammanfattning : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. LÄS MER

  2. 2. Athens 2004 Olympic Games - A challenge for the Hotel Sector of Athens and Greece

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Christoforos Ignatis; [2004]
    Nyckelord :;

    Sammanfattning : Traditionally, there has been a clear separation between sports and tourism, two sectors of activity that seemed unrelated until recent times. Tourism is the number one industry in the world. It was comprised of nearly 700 million international travelers worldwide in the year 2000, and represented a total expenditure of more than US $ 476 billion. LÄS MER