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  1. 1. The Farm Sales Debate: Driving Forces and Implications for the Swedish Alcohol Monopoly

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sophia Lindgren; Hana Fallenius-Hlaing; [2019]
    Nyckelord :Farm Sales; Systembolaget; Framing Theory; Values; Alcohol Industry;

    Sammanfattning : This thesis examines the structure of the Swedish alcohol industry by exploring the driving forces of the current farm sales debate and the implication it could induce the monopoly retailer, Systembolaget. The nature of monopolies defies the EU law of competition, however, Sweden has been granted an exception on which the existence of Systembolaget rests. LÄS MER