Sökning: "handelshögskolan i stockholm marketing csr"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden handelshögskolan i stockholm marketing csr.

  1. 1. A non-smoking future?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Kristofer Johansson; Carl Marklund; [2022]
    Nyckelord :Impression management; Legitimacy theory; Tobacco industry; Non-smoking tobacco; CSR;

    Sammanfattning : Tobacco companies have long been subject to criticism for their production and marketing of tobacco products. However, in recent times tobacco companies themselves champion a "smoke-free" future, a change of narrative that is thought to be driven by the shift in products they are selling. LÄS MER

  3. 2. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :John Öberg; Kiryl Shantyka; [2022]
    Nyckelord :Pro bono; Employee Engagement; Stakeholders; Management consulting; CSR;

    Sammanfattning : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. LÄS MER

  4. 3. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Felicia Eskils; Jennifer Gagner-Geeber; [2022]
    Nyckelord :CSR; Brand attitude; Sin industries; Defense industries; Congruence;

    Sammanfattning : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. LÄS MER

  5. 4. KOMMUNICERA MERA! En kvantitativ studie om effekterna av miljöbudskap för e-handelsreturer

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Frick; Cornelia Sellman; [2020]
    Nyckelord :E-commerce; Returns; CSR; Sustainability messages; Persuasive communication;

    Sammanfattning : This study investigates the impact of sustainability messages and if this has an effect on intention to return online purchased fashion products and further, how sustainable communication impacts brand attitude, brand credibility and perceived environmental consciousness. There are previous studies about CSR and its response on brand attitude as well as credibility. LÄS MER

  7. 5. CSR-kommunikation i den svenska flygbranschen: Hur påverkas konsumenters attityder och intentioner av olika CSR-budskap från flygbolag?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anton Eriksson; Martin Johnson; [2020]
    Nyckelord :Corporate social responsibility; Marketing; Airline; Attributions; Flight-shame;

    Sammanfattning : Flight-shaming and increased environmental awareness has lead to Swedish airline companies marketing their CSR-initiatives to a higher extent. Despite the fact that much research already exist in connection to effects of CSR in different situations, there is a lack of research investigating the airline industry in times of a strong environmental movement as there is right now in Sweden. LÄS MER