Sökning: "handla mat internet"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden handla mat internet.

  1. 1. Opportunities for Short Food Supply Chains : attractive communication strategies within a Swedish REKO-ring

    Master-uppsats, SLU/Dept. of Economics

    Författare :Filippa Isaksson; Marie Leijon Cedermark; [2020]
    Nyckelord :communication; direct marketing; network; REKO-rings; short food supply chain; social media; the 4C marketing model;

    Sammanfattning : The interest in locally produced food has increased in Sweden, this has led to several initiatives where consumers can buy products directly from producers. One example of an initiative is REKO-rings, which is an initiative based on contact via the internet, where consumers can shop directly from producers without intermediaries. LÄS MER

  3. 2. E-handel av livsmedel : En kvalitativ studie som undersöker hur e-service quality påverkar kundens köpbeteende

    Kandidat-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Danielle Gränström; Johanna Atterström; [2019]
    Nyckelord :e-service quality; consumer decisionprocess; online consumer behaviour; grocery shopping; e-service quality; consumer decision process; online consumer behaviour; grocery shopping;

    Sammanfattning : Introduction: E-commerce has shown a large increase in the last years and constitutes a great portion of the market. This has led to a digital shift and more people choose to e-shop. This has affected the retail business, since there are new, more comfortable ways to buy your groceries. LÄS MER

  4. 3. Blickbeteende i dagligvaruhandel online : En eye-tracking studie om i vilken mån användares ögonrörelser avviker från förväntatmönster vid hunger och mättnadskänsla under onlineshopping av mat

    Kandidat-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Arvid Larsson; Petra Olsson; [2017]
    Nyckelord :Eye tracking; hunger; user interface; online shopping; groceries; user test; gaze; behavior.; Eye-tracking; hunger; användargränssnitt; online shopping; dagligvaruhandel; användartest; blickrörelser.;

    Sammanfattning : Our study aims to investigate if people who are hungry are affected by that when shopping groceries online. Nine people participated in two user tests, one in the morning, just before lunch and one in the afternoon, just after lunch. They were asked not to eat any breakfast if they were to conduct a test in the morning. LÄS MER

  5. 4. User centered analysis of customer behaviours in the fast moving consumer goods sector

    Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologi

    Författare :Caroline Schouenborg; Sarah Woodhouse; [2016]
    Nyckelord :User-centered design; scenario based design; personas; fast moving consumer goods; Technology and Engineering;

    Sammanfattning : As digital solutions become a more integrated part of peoples’ everyday life, their purchasing patterns are changing. Today it is easier to research products and purchases can be performed anytime, anywhere. The change is apparent in most retail sectors but not as much in the fast moving consumer goods sector. LÄS MER

  7. 5. Personlig försäljning - Det nya konkurrensmedlet i livsmedelsbranschen? : Ett fältexperiment om vilka effekter personlig försäljning har när det införs i en livsmedelsbutik

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Andreas Selander; Frida Lampe Persson; [2015]
    Nyckelord :personlig försäljning; livsmedelsbranschen;

    Sammanfattning : I denna uppsats får läsaren ta del av en studie som behandlat personlig försäljning i livsmedelsbranschen. Livsmedelsbranschen är en bransch som uppsatsförfattarna har identifierat att den befinner sig i en allt mer konkurrensutsatt situation. LÄS MER