Sökning: "harnas"
Hittade 1 uppsats innehållade ordet harnas.
1. Sustainable Successful Brand : Case Study of Carlsberg Polska and Its Two Major Brands
Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : With the purpose of expanding the understanding of the main causes that make creating and maintaining successful, strong brands a challenging issue for companies, a qualitative research is conducted in this thesis. It is based on an integrated model of Doyle’ and Stern’s along with Aaker’s approaches discussing building successful/strong brands with the following Doyle’ and Stern’s model discussing sustaining successful/strong brands; thereby selecting a single case study of Carlsberg Polska belonging to brewing potentates on the Polish beer market and two of its major brands – Carlsberg and Harnaś. LÄS MER