Sökning: "hashtag instagram"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden hashtag instagram.

1. 1. PICTURE-NOT-SO-PERFECT? En semiotisk bildanalys av hur Instagramanvändare gestaltar verkligheten under hashtagen #Instagramvsreality

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Alicia Svensson; Erica Nilsson Harvanek; [2023-03-10]
   Nyckelord :Kroppsideal; normer; ideal; kroppsaktivism; sociala medier; gestaltning; #Instagramvsreality;

   Sammanfattning : Executive summary Social media has become a huge part of everyday life. With it, editing and manipulation of images to post online has increased. Several studies have proven that retouched images can have a great negative impact on people’s self image and mental health. LÄS MER

3. 2. #malmö och stadens representation : En studie om vardagskultur i Malmö, grundad i Instagram

   Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Kimmo Svensson; [2023]
   Nyckelord :visual communication; ordinary culture; regional culture; city branding; instagram; malmoe; representation; grounded theory; visuell kommunikation; vardagskultur; regional kultur; stadsvarumärke; malmö; instagram;

   Sammanfattning : The study examined the most common visual representations of the city of Malmö on Instagrams #malmö hashtag over four days. The images were analyzed from a contextual perspective and a constructivist approach. LÄS MER

4. 3. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Alexandra Edelsbrunner; [2023]
   Nyckelord :Fashion Theory; Gender Theory; Social Media Activism; Identity; Cultural Studies; Gender Norms;

   Sammanfattning : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. LÄS MER

5. 4. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Rebecca Arfwedson; [2021]
   Nyckelord :Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

   Sammanfattning : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). LÄS MER

7. 5. #sustainabletransport : A FAIR Cross-Platform Social Media Analysis Approach to Sociotechnical Sustainable Transport Research

   Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Författare :Michael Stiebe; [2021]
   Nyckelord :Digital Humanities; Cross-Platform Analysis; Instagram; Twitter; Social Big Data; Sustainable Mobility; Sustainable Transport; Sociotechnical Transitions;

   Sammanfattning : The paper reports findings from a FAIR principles-based research project dedicated to investigating how cross-field research between the DH and Sociotechnical Sustainable Transport Research could help to enhance the holistic understanding of sociotechnical low-carbon transport transitions.  Using the hashtag search queries #sustainabletransport and #sustainablemobility, 33,121 Tweets (2013-2021) and 8,089 Instagram images including captions (2017/2018-2021) were mined using Python scripts. LÄS MER