Sökning: "hedda hanner"

Hittade 1 uppsats innehållade orden hedda hanner.

  1. 1. Audiobooks Speak for Themselves: A Quantitative Study of Consumer Behaviour Related to Audiobooks in Sweden

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hedda Hanner; Alice O'Connor; [2019]
    Nyckelord :Audiobooks; Digital subscription services; Consumer behaviour; Attitude; Behavioural intention;

    Sammanfattning : This thesis investigates Swedish book readers and factors that correlate with their attitudes towards and intentions to use audiobooks and digital subscription services for audiobooks. Digital subscription services for audiobooks have quickly become an important sales channel in the Swedish book industry, and there is limited previous research on the subject. LÄS MER