Sökning: "hegelund"

Visar resultat 1 - 5 av 15 uppsatser innehållade ordet hegelund.

1. 1. How should a startup company do marketing?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Kaywann Bahrami; Oscar Hegelund; [2020]
   Nyckelord :startup; creative advertisement; efficient advertisement; social media; digital marketing;

   Sammanfattning : In this paper our main interest is to measure the effects of creative advertising campaigns and efficient advertising campaigns to find out which of these strategies performs the best, and to investigate their effects in the short and long term. Modig et al (2014), stated that creative ads will be effective in the "long perspective", however this term can be very vague. LÄS MER

3. 2. Web interface for machine learning as decision making support

   Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologi

   Författare :Jacob Hegelund; Alexander Ljungqvist; [2019]
   Nyckelord :machine learning; design; user interface; web; Technology and Engineering;

   Sammanfattning : The thesis attempts to explore possibilities of implementing a user interface visualization to a machine learning algorithm. As the algorithm in the thesis does not take soft values into account, the visualization is meant to highlight its’ drawbacks and aware the end user of how the results were generated. LÄS MER

4. 3. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Gustaf Hegelund; Theodor Tell; [2017]
   Nyckelord :Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

   Sammanfattning : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. LÄS MER

5. 4. Student, dotter och eskort : om prostituerade kvinnors identitetsskapande på internet

   Kandidat-uppsats, Lunds universitet/Socialhögskolan

   Författare :Saga Hegelund; [2017]
   Nyckelord :prostitution; sweden; internet; identity; blogs; online identety; identety creation; Cultural Sciences; Social Sciences;

   Sammanfattning : Student, daughter and prostitute - prostituted women creating their identeties online This study aims to understand how identity and the construction of identity occurs, the basis being online blogs written by women who sell, or have sold sexual favours. It aims to create an understanding of how women in their blogs define sexwork and define their identeties as “women who sell sex”. LÄS MER

7. 5. Popular management discourses as constituents of organizations : A case study of Stephen R. Covey's discourses on organizational conflict management

   Magister-uppsats, Umeå universitet/Pedagogiska institutionen

   Författare :Marija Smidte-Hegelund; [2015]
   Nyckelord :organizational learning; consulting; Foucault; Derrida;

   Sammanfattning : The aim of this study is to examine what current discourses within the expanding popular management culture carry to organizations in terms of worldview, knowledge view, ideologies, norms, and values, and how these discourses shape leader’s roles in modern organizations. A case study is conducted on a conflict management book by a popular management guru, Stephen R. LÄS MER