Sökning: "hegemonic discourses"

Visar resultat 16 - 20 av 171 uppsatser innehållade orden hegemonic discourses.

  1. 16. Trendig aktivism : En multimodal kritisk diskursanalys av Balenciagas marknadsföring av kollektionen Winter 22

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Felicia Blom; [2023]
    Nyckelord :Balenciaga; Winter 22; ideology; fashion; politics; luxury brand; climate change; war in Ukraine; celebrities; brand positioning;

    Sammanfattning : Balenciaga was one of the most influential fashion brands of 2022. Due to the attention the brand gets in traditional and social media, and their tendency to address political issues during their fashion shows, I consider it relevant to analyse what the brand communicates ideologically. LÄS MER

  2. 17. Transforming Heterotopia : Exploring how Women Danmei Fans Explore Gender, Build Community, and Circumvent Censorship

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Xinwen Hu; [2023]
    Nyckelord :Danmei fandom; Chinese subculture; fanfiction; Censorship; Cultural studies;

    Sammanfattning : Danmei fandom is a subcultural community of young women in China. In the context of strict online censorship in China, they engage in the practices of writing, sharing, and reading Danmei fanfic, which is fan secondary works that focuses on the romantic relationship between male characters in media content and popular culture productions. LÄS MER

  3. 18. "30 million women rejected me" - a narrative analysis of perpetrators of gendered mass murders

    Master-uppsats, Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Författare :Tova Wedding; [2022]
    Nyckelord :mass murder; misogyny; narrative criminology; hegemonic masculinity; homosociality; male entitlement; Social Sciences;

    Sammanfattning : This thesis examines how perpetrators of misogynistic mass murder utilise narrative and storytelling to make meaning of their violent acts towards women. This thesis is hereby an attempt to understand gendered mass violence, and its narrative resources that precede and promote such actions, as part of a wider, misogynist culture centered on a denial of the existence of patriarchal societies and oppression of women. LÄS MER

  4. 19. An essay on the discursive state of Sustainable Food Transitions : A discourse analysis of an experimental food company’s marketing material, the “Liberation of Protein Production”

    Magister-uppsats, Uppsala universitet/Industriell teknik

    Författare :Alex Ljung; [2022]
    Nyckelord :Discourse analysis; Food transitions; Experimental Foods; Sustainability;

    Sammanfattning : The thesis' purpose is to investigate the discursive state of sustainable food transitions by examining how Industry, as exemplified by an experimental food company namely Solar Foods at the forefront of the field, communicate and add to this discourse, as observed in their marketing video series Liberators of Protein Production, as well as how it reflects hegemonic discourses, chiefly seen to the amalgamated actors Government and Populace. Discourse theory is used and established as an admittedly austere methodological apparatus as well as analytical framework to collect data and map the discursive landscape, meaning what discourses are communicated and their relations to each other as well as said hegemonic discourses. LÄS MER

  5. 20. Lived Hybridity : The Embodied Experiences of Daughters of Immigrants in Sweden

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Lina Kröger; [2022]
    Nyckelord :Othering; Second Generation; Lived Hybridity; Non-Whiteness; Socio-Spatial Segregation;

    Sammanfattning : Purpose- The purpose of this paper is to explore the relationships between space, non-whiteness, embodied experiences and related perceptions, establishing reality connections for the participants in this matter. One notion that collides with the unrestricted individuality of these subjects, who are perceived as being outsiders to the Swedish norm, is the concept of Othering. LÄS MER