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  1. 1. The Usage of, and Attitude towards, Business Planning and Business Plans: A multiple Case Study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Erik Heimer Berglund; [2014-12-15]
    Nyckelord :Business planning; business plan; revenue forecasting; startup; entrepreneurship; effectuation;

    Sammanfattning : This thesis addresses the ongoing debate about business planning and business plans in entrepreneurship literature. In universities all over the world, entrepreneurship classes teach students how to write a business plan, indicating a widespread assumption that both business planning and business plans imply venture success (Brinckmann et al, 2010). LÄS MER