Sökning: "heiss"

Hittade 3 uppsatser innehållade ordet heiss.

  1. 1. A critical discussion of MacCannell's and Urry's theories on 'tourists' : Through an autoethnographic exploration of a white woman's experiences in Cambodia

    Magister-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Jana Heiss Fröman; [2021]
    Nyckelord :Tourism; Tourist; MacCannell; Urry; Cambodia; Autoethnography;

    Sammanfattning : The word tourist is loaded with negativity, especially, as MacCannell and Urry argue, for those of us that travel ourselves. In this exploration, the author takes a deep dive into the primary theories of MacCannell's search for authenticity and Urry's tourist gaze while recounting a series of journeys throughout Cambodia through her own Western epistomologic lens while also considering feminist, postcolonialist and decolonialist extensions and counterarguments. LÄS MER

  3. 2. The influence of legislation and political bodies on marketing strategies in the context of sustainable development and corporate social responsibility : Illustrated by the example of the company IKEA and the legal framework in Sweden

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Anna Heiss; Martyna Napiorkowska; [2010]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. The importance of "During-show Promotion" at Business-to-Consumer trade shows.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sabine Khan; Jana Heiss; Petter Kjellen; [2008]
    Nyckelord :Tradeshow; Marketing; Promotion; Communication and Performance; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this paper is to fill the gaps in current research on trade shows. The business-to-consumer aspect has been greatly ignored by academic theorists. We are aiming to make an exploratory study into during-show promotion practices. We will also create a continuation of the Hansen (1999) framework. LÄS MER