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  1. 1. Trade shows from a SME perspective : an opportunity for internationalization?

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Helena Sigge; Sissy Viklund; [2009]
    Nyckelord :trade show; internationalization; network;

    Sammanfattning : When SMEs have decided to internationalize their business, several different ways can be chosen to enable that process. In this research, trade shows exemplify an aid for internationalization at the same time as trade shows are portrayed as a good networking tool. LÄS MER