Sökning: "hermes"

Visar resultat 1 - 5 av 20 uppsatser innehållade ordet hermes.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Muthuporuthotage Salini Rasadi Perera; [2024]
    Nyckelord :Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Sammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER

  3. 2. Den digitala tidsålderns Hermes: Sociala medierplattformar och dess inverkan på reflexiv kontroll

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Emelie Markianos; [2024]
    Nyckelord :Reflexive control; social media platforms; Facebook; TikTok; communication; influence operations; Law and Political Science;

    Sammanfattning : This thesis has examined how reflexive messages can be influenced by embedded functions on social media platforms. The purpose of the study has been to understand if, and how social media platforms can facilitate various kinds of reflexive control through their embedded functions. LÄS MER

  4. 3. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lovisa Smedmark; Karin Forslund; [2023]
    Nyckelord :Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Sammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER

  5. 4. Invisible Landscapes : Signs and Illusions in the Perfumery of Jean-Claude Ellena

    Kandidat-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

    Författare :Victor Langer; [2023]
    Nyckelord :Perfumery; Semiotics; Olfaction; Jean-Claude Ellena; Hermès; Roland Barthes;

    Sammanfattning : This study explores the potential of semiotics in the non-visual realm of perfumery, focusing on the work of French perfumer Jean-Claude Ellena. Utilizing Roland Barthes’ three levels of signification as a theoretical framework – as presented in his essay Rhétorique de l’image – it analyzes the linguistic, denotative and connotative aspects of three perfumes created by Ellena for the French luxury house Hermès: Un Jardin en Méditerranée, Un Jardin sur le Nil and Un Jardin Après la Mousson. LÄS MER

  7. 5. Testing for verification and validation of an onboard orbit determination system exploiting GNSS : A nanosatellite application for HERMES-SP

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Clara Nermark; [2023]
    Nyckelord :Onboard orbit determination system; GNSS; nanosatellite; testing; verification and validation; Ombord banbestämning; GNSS; nanosatellit; testning; verifikation och validering;

    Sammanfattning : When developing products for space, including nanosatellites, the verification and validation process is a mandatory part of any project conducted within the European space industry. Within such a process, testing is a method for verification and validation. LÄS MER