Sökning: "high street fashion"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden high street fashion.

  1. 1. "Down with the Ritz - Long live the street." : a critical discourse analysis on the merge of streetwear and high fashion.

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Jasmin Juzbasic; [2017]
    Nyckelord :high fashion; streetwear; co-branding; personal branding; collaborations; subcultures; postfashion; Cultural Sciences;

    Sammanfattning : This study has given insight to the phenomenon of collaborations between high fashion brands and streetwear brands within the fashion discourse. The study uses journalistic texts from popular online streetwear magazines as empirical material in order to perform a critical discourse analysis on the sub-discourses of high fashion and streetwear. LÄS MER

  3. 2. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Cristina Fernández Hidalgo; Larry Mikano; Tom Vermeersch; [2016]
    Nyckelord :Co-branding; Luxury Fashion; Brand Equity; Consumer-based; Collaboration; Perceived Quality; Brand Image; Brand Loyalty; Generation Y; Generation X; London.;

    Sammanfattning : The co-branding strategies are gaining attention from research due to the special difficulties of implementing a collaborative strategy. Hence, this paper evaluates the effect of the co-branding strategy between a luxury brand and a high-street retailer on the luxury consumers’ brand equity of the luxury brand post-co-branding. LÄS MER

  4. 3. "Who is next to be thrown into the lion's den?" En kvalitativ innehållsanalys av chefsdesigners roll i ett modesystem i förändring

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Johanna Ottosson; Alice Myringer; [2016]
    Nyckelord :Creative director; Bourdieu; field; capital; fashion system; commerce; Fashion-ology; fashion journalism; social media; fast fashion; luxury conglomerate; fashion industry; creative genius; fashion house; fashion designer; Cultural Sciences;

    Sammanfattning : This paper is written by Alice Myringer and Johanna Ottosson at Lund University. The title is “Who is next to be thrown into the lion’s den?” - A qualitative content analysis of the role of the creative director in a changing fashion system. LÄS MER

  5. 4. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands : H&M and Reserved Case

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sonia Zawadzka; [2015]
    Nyckelord :fashion marketing; marketing strategies; high street fashion brands; H M; Reserved; fashion management;

    Sammanfattning : Purpose: The purpose of this thesis is to examine diverse marketing strategies used by Western and Eastern European originated fashion brands based on H&M and Reserved cases as well as which of them are the most appealing to Polish students. Additional aspect of the diploma is to research if there are some evident differences or similarities in implementing these tactics. LÄS MER

  7. 5. Creative Windows - Worth Looking Into. A Quantitative Experiment on Window Displays.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Linn Westerberg; Ulrika Häggarth; [2013]
    Nyckelord :window display; creativity; price offering; ; redesign frequency; communication effects; brand image; retail strategy; visual merchandising; shopping behavior; hedonic customers; willingness to pay; high street fashion;

    Sammanfattning : As the retail environment becomes fiercer, increased pressure is put on the different parts of a retail strategy. Standing out in the crowd and being consistent throughout the retail tactics are two ways to increase the chances of keeping the brand visible, and the grip around the consumer intact. LÄS MER