Sökning: "high- and low involved consumers"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden high- and low involved consumers.

  1. 1. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Vanessa Nagaoka; [2023]
    Nyckelord :Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Sammanfattning : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. LÄS MER

  3. 2. Sustainable Urban Energy Transition for the City of Bitola, North Macedonia : A City-Scale Urban Building Energy Model

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Emilie Andersson; Hillevi Höijer; [2023]
    Nyckelord :Urban building energy model; UBEM; Urban energy simulation; Urban energy transition; City Energy Analyst; CEA; Bitola; North Macedonia; Byggnadsmodellering på stadsnivå; Stadsenergimodellering; Stadsenergiomställning; Urban Building Energy Model; City Energy Analyst; CEA; Energisystemmodell; Bitola; Nordmakedonien;

    Sammanfattning : Cities play a crucial role in sustainable energy system transformation. Urban energy systems account for 75% of global primary energy use, and 70% of global greenhouse gas (GHG) emissions (IEA, 2021). LÄS MER

  4. 3. Business Model Generation for a Start Up Enterprise Within the Transport Infrastructure Industry

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Sara Lundberg; [2021]
    Nyckelord :Keywords: Transport infrastructure; Business model innovation; Start-up enterprise; Business model canvas; Business model generation; Technology and Engineering;

    Sammanfattning : Transports, and transport infrastructures enable and deliver vital societal functions in today’s society. At the same time, as sustainability becomes more and more important these sectors fail to enable the rate of change that international and national policies calls for. LÄS MER

  5. 4. Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Sinin Tabassum; Md Soud Al Fahad; [2020]
    Nyckelord :Quality; quantity; and credibility of review; Product involvement; consumer expertise; elaboration likelihood model ELM Model .;

    Sammanfattning : Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. LÄS MER

  7. 5. Ångdrift av värmepumpar i Solnaverket : En teknisk och ekonomisk studie över konvertering från eldrift till mekanisk ångdrift

    Uppsats för yrkesexamina på avancerad nivå,

    Författare :Josephine Lindén Magnusson; [2020]
    Nyckelord :heat pump; steam turbine; capacity shortage; district heating; energy engineering; värmepump; ångturbin; kapacitetsbrist; fjärrvärme; energiteknik;

    Sammanfattning : This master thesis has examined how two of the heat pumps at Norrenergi, Solnaverket, can be converted to steam driven heat pumps. The heat pumps are driven by electrical motors today and this thesis has investigated the technical and economical aspects of replacing them with steam turbines and also installing a pellet boiler. LÄS MER