Sökning: "hofstede sweden"

Visar resultat 1 - 5 av 112 uppsatser innehållade orden hofstede sweden.

  1. 1. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Hala Tarabishi; [2022]
    Nyckelord :Sustainability; Perception of Sustainability; Consumer Behavior; Hofstede’s Cultural Dimensions; Electric Vehicle; Tesla;

    Sammanfattning : Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. LÄS MER

  2. 2. Möjligheter och hinder för bolag verksamma i Dubai : En kvalitativ studie om Gulf Agency Company

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Stephanie Özmete; Simon Angerbjörn; [2022]
    Nyckelord :Gulf Agency Company; Förenade arabemiraten; Dubai; kulturella skillnader; Hofstede; Uppsalamodellen;

    Sammanfattning : Detta är en studie om affärskulturen i Dubai, ett emirat tillhörande Förenade arabemiraten. Undersökningen har genomförts via intervjuer med det multinationella företaget Gulf Agency Company vilket givit en större kunskap om hur företagets etablering i Dubai gått till och hur de idag bedriver sin verksamhet på marknaden. LÄS MER

  3. 3. How do non-native entrepreneurs enact leadership in (food) startups founded in Sweden?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jeffrey Melroy Morman; Maguy Vivi Leyzers Vis; [2021]
    Nyckelord :Leadership; Entrepreneurship; International entrepreneurs in Sweden; Startups; Cultural behaviors; Lewis Model; GLOBE of Leadership; Business and Economics;

    Sammanfattning : The world is becoming more globalized and people from various countries are starting their businesses abroad. Therefore, it is necessary to analyze cultural behaviors, norms, and values for foreigners to adapt to different cultures. LÄS MER

  4. 4. Transatlantic culture-carriers : A qualitative study on Swedish companies' organisational culture change in the United States

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Emma Nydén; Lovisa Svensson; [2021]
    Nyckelord :Culture; Organisational culture; National culture; Culture change; Hofstede s cultural dimensions; Market entry; Leadership.;

    Sammanfattning : All countries have their own national culture, with their own norms, beliefs, attitudes, and values. Every organisation in the world also has their own organisational culture, just like any other social group. Because of the increased globalization throughout the world, more companies are becoming multinational corporations. LÄS MER

  5. 5. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Vladislav Galkin; Christopher Kewenter; [2021]
    Nyckelord :Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Sammanfattning : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. LÄS MER