Sökning: "holistic branding"

Visar resultat 1 - 5 av 33 uppsatser innehållade orden holistic branding.

1. 1. Employer branding inom vård och omsorgssektorn : En kvalitativ studie om privata och offentliga vårdcentraler

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

   Författare :Charlie Björklund; Karl Odebäck; [2023]
   Nyckelord :Employer branding; brand building; attracting staff; retaining staff; organizational culture; work environment; Employer branding; varumärkesbyggnad; attrahera personal; bibehålla personal; organisationskultur; arbetsmiljö;

   Sammanfattning : Bakgrund: Hela vård och omsorgssektorn har idag stor personalbrist och svårigheter att rekrytera personal. Enligt statistik kommer det krävas ökad personal inom vården ända fram till år 2035. Vilket blir en stor utmaning för en bransch som redan idag lider av stora svårigheter att attrahera personal till verksamheterna. LÄS MER

3. 2. Is the office that important? : An investigation on how companies use their office to attract stakeholders

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Madeleine Bille; Niclas Pilwind; [2023]
   Nyckelord :Signaling theory; design; employer brand; brand credibility;

   Sammanfattning : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. LÄS MER

4. 3. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Verena Rucker; [2022]
   Nyckelord :Nation Branding; Public Diplomacy; Nation Brand Image Perception; COVID-19 Pandemic; Sweden; Twitter; Sentiment Analysis SA ; Social Sciences;

   Sammanfattning : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. LÄS MER

5. 4. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Axel Eklund; Daniel Söreng; [2021]
   Nyckelord :;

   Sammanfattning : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. LÄS MER

7. 5. Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lydia Jayne Parry; Linda Strålman; [2020]
   Nyckelord :Green brand knowledge; green brand awareness; green brand image; claim credibility; greenwashing; Business and Economics;

   Sammanfattning : The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennial's and Gen Z. As to whether it is perceived as credible or greenwashing. This study builds upon previous brand knowledge and green claim literature. LÄS MER