Avancerad sökning

Visar resultat 1 - 5 av 16 uppsatser som matchar ovanstående sökkriterier.

  1. 1. HOMESTYLING + MÄKLARE = SANT? - En kvalitativ studie om hur homestyling påverkar fastighetsmäklarens tjänsteerbjudande

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Antonia Alan; Elin Hansson; [2020]
    Nyckelord :Home Staging; Real Estate Agent; Service Marketing; Decision-Making Process; High-Involvement Purchase;

    Sammanfattning : The purpose of this qualitative study is to describe how real estate agents use home staging as a marketing tool and whether it is in line with the seller's decision-making process in a condominium sale. The phenomenon is considered interesting to study since a housing transaction is a major financial decision for most households. LÄS MER

  3. 2. Homestyling som verktyg : - en kvalitativ studie om hur viktigt homestyling är för mäklarens tjänsteerbjudande

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Cornelia Theodorsson; Petronella Tjernqvist; [2019]
    Nyckelord :homestyling; interior decorators; brokers; value; services; experiences;

    Sammanfattning : Background: Homestyling is still relatively new on the swedish market, but has increased in use over the past ten years. Homestyling can now be seen as a value-adding service to the brokers core service, which is mainly selling real estates. LÄS MER

  4. 3. An analysis of how variables andhome styling affect housing prices

    Kandidat-uppsats, KTH/Matematisk statistik

    Författare :Jenny Cheng; Andreas Valdmaa; [2018]
    Nyckelord :;

    Sammanfattning : Based on the growing interest for home styling and earlier psychological scientific evidence, this study examines how home styling and other variables affect the final price of condominiums in Uppsala. Using multiple linear regression and different statistics, seven different models are analyzed in order to determine whether or not home styling is an influencing factor. LÄS MER

  5. 4. Doftens betydelse : En kvalitativ studie om sinnesmarknadsföringens inverkan vid bostadsvisningar

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Linnéa Axelson; Patrik Knape; Joanna Nestenius; [2018]
    Nyckelord :Sinnesmarknadsföring; fastighetsbranschen; fastighetsmäklare; doft; homestyling; stimuli och bostadsvisning.;

    Sammanfattning : The real estate sector in Sweden is characterized as a small market with high competition amongst homes and apartments. With that in mind the real estate companies are forced to be unique in their strategic marketing way to stand out from the competitors. LÄS MER

  7. 5. Addera värde inom mäklarbranschen : En studie om mäklares arbete med homestyling

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Josefine Möller; Linda Dürholt; [2016]
    Nyckelord :add value; services; experiences; brokers; homestyling; värdeaddering; tjänster; upplevelser; mäklarbranschen; homestyling;

    Sammanfattning : Course/Level: 2FE23E, Bachelor DegreeAuthors: Linda Dürholt & Josefine MöllerSupervisor: Dan HalvarssonExaminer: Bertil HulténTitle: Add value within the trade of brokers – A studie about the brokers work with homestyling in their broker serviceKeywords: add value, services, experiences, brokers, homestylingBackground: The broker profession is included in the servicesector where the broker acts as a middleman between buyer and seller and their task is to add value to a real estate deal. If the broker lacks knowledge within a surtain field, he or she should refer to another person with this competence. LÄS MER