Sökning: "hotel guest"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden hotel guest.

  1. 1. How digitalization and package deals can be measured and compared for hotels in the tourism sector : A comparative study of hotels in the counties of Halland and Kalmar

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Hugo Svensson; William Sundén; [2023]
    Nyckelord :Tourism; Digitalization; Measurement; Digital Marketing; Hotels; Package Deals;

    Sammanfattning : Tourism plays a crucial role in driving economic growth and regional development for countries worldwide as well as spurring economic growth in counties within regions. This thesis delves into the unexplored potential of two Swedish counties, Halland and Kalmar, as tourist destinations. LÄS MER

  3. 2. Predicting hotel cancellations using machine learning

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Enok Gartvall; Oscar Skånhagen; [2022-02-18]
    Nyckelord :;

    Sammanfattning : Room cancellations is a big challenge for the hotel industry since the number of guest affects the whole operational setup. The purpose of the thesis is to predict hotel cancella-tions using machine learning and analyse which factors have the most influence. LÄS MER

  4. 3. Change in guest behavior during the COVID-19 pandemic : Research study of health spa hotels in Slovakia

    Magister-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Veronika Madunická; [2022]
    Nyckelord :Hotel industry; COVID-19 pandemic; Guest behavior; Global pandemic; Slovakia; Health spa hotels; Behavioral impact;

    Sammanfattning : The global tourism and hotel industry have been among the fastest-growing sectors for years. However, the global pandemic of COVID-19 caused extreme disruption and changed the situation all around the globe. LÄS MER

  5. 4. Konsten att skapa en stamgäst

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Nilsson; Rebecka Kullenberg; [2022]
    Nyckelord :house of brands; hotel and service industry; brand communication; relationship building strategies; strategic communication; co-creation; varumärkeskommunikation; relationsbyggande strategier; strategisk kommunikation; samskapande; Social Sciences;

    Sammanfattning : Denna studie syftar till att undersöka house of brands-strategin för varumärken inom hotellbranschen, samt att förstå de relationsbyggande strategierna bakom uppbyggnaden och kommunikationen av varumärkena. För att uppnå syftet med studien genomfördes en fallstudie med sju semistrukturerade intervjuer inom hotellgruppen ESS Group. LÄS MER

  7. 5. Never let a good crisis go to waste : En intervjustudie om hur budgetens roll påverkats under Covid-19

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Johan Ljung; Jesper Selskog; [2021]
    Nyckelord :Budget; Budgeting; Budgeting process; Budget in crisis; Financial crisis; Beyond budgeting; Benchmarking; Elite Hotels; Budget; Budgetering; Budgetprocess; Budget i kris; Ekonomisk kris; Budgetlös styrning; Benchmarking; Elite Hotels;

    Sammanfattning : Problem discussion: Budgeting is about different assessments of the future and is based onthe premises that are considered when the budget is drawn up. When these assumptions turnout to be incorrect, the forecast can be misleading. This means that when organizations needa tool they can rely on the most, the budget will be the least helpful. LÄS MER