Sökning: "how to study consumer buying behaviour"

Visar resultat 1 - 5 av 83 uppsatser innehållade orden how to study consumer buying behaviour.

1. 1. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofie Bixo; Tyra Löthman; [2023]
   Nyckelord :Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

   Sammanfattning : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. LÄS MER

3. 2. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Vendela Johansson; Joy Bou Absi; [2023]
   Nyckelord :Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

   Sammanfattning : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. LÄS MER

4. 3. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Benjamin Aidanpää; [2023]
   Nyckelord :Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

   Sammanfattning : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. LÄS MER

5. 4. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :XU YUNSHU; YAO KAIYU; [2022]
   Nyckelord :Corporate social irresponsibility; corporate image; consumer buying behaviour;

   Sammanfattning : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. LÄS MER

7. 5. Impulsive Buying Behaviour on BNPL Services

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
   Nyckelord :Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

   Sammanfattning : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. LÄS MER