Sökning: "human brands"

Visar resultat 1 - 5 av 110 uppsatser innehållade orden human brands.

  1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  3. 2. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Celina Hua; Mimmy Ly; [2023-07-18]
    Nyckelord :Born Global; Internationalization; Entrepreneurial Capabilities; Effectual Logic; Human Capital; Networking Capabilities; Serendipity;

    Sammanfattning : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. LÄS MER

  4. 3. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olle Ahlberg; Adam Palm; [2023-07-03]
    Nyckelord :Personal brands; brand equity; sports marketing; track and field;

    Sammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER

  5. 4. Where there is road, there is fire (influence): An exploratory study on the influence of roads in the spatial patterns of Swedish wildfires of 2018

    Master-uppsats, Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

    Författare :Gabriel Romeo Ferriols Pavico; [2023]
    Nyckelord :Geography; GIS; Wildfire; Fire Spatial Patterns; Road; Conformity; FWI; Earth and Environmental Sciences;

    Sammanfattning : This study focuses on the Swedish wildfire season of 2018, when the country incurred ten times more than the average burnt area that occurred in previous years. The study aims to address a broad research question: Do roads influence the size of the burned area? This study fills the gap in research on the effects of roads in the spatial patterns of wildfires. LÄS MER

  7. 5. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Antonia Pumarino; [2023]
    Nyckelord :Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Sammanfattning : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. LÄS MER