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  1. 1. Internet Banking Adoption in Sweden : An exploratory case study of Internet banking adoption among senior citizens

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sheng Kuang Hou; George Gergi; [2015]
    Nyckelord :Internet Banking; Technology; Banking Industry; Elders Adoption; SSTs; Technological Acceptance Model TAM ; Theory of Planned Behavior TPB ; Seniors; Sweden; Umeå;

    Sammanfattning : The development of technology over the recent years has led to tremendous changes in the finance and banking industry. One of the self-service technologies (SSTs) that has triggered a revolutionary impact is Internet banking. LÄS MER