Sökning: "ideal social self-image congruence"

Hittade 4 uppsatser innehållade orden ideal social self-image congruence.

  1. 1. Försäljning viktigare än välmående? : En kvalitativ studie om hur influencer marketing på Instagram påverkar unga kvinnors köpintentioner och självbild.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Filippa Carle; Alma Abrahamsson; [2022]
    Nyckelord :Köpintentioner; influencer marketing; självbild.;

    Sammanfattning : The purpose of the study is to gain a greater understanding of how young women's self-image is affected by exposure to influencer marketing on Instagram. Also, the purpose is to explore how the impact of influencer marketing on self-image contradicts to the purpose of increasing the consumer's purchase intentions. LÄS MER

  3. 2. E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them.

    Kandidat-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Författare :Joel Ahlbom; Daniel Andersson; [2019]
    Nyckelord :Marketing; International marketing; segment; sales; electric bicycles; E-bikes; Pedelec; User imagery; ideal social self-image congruence; brand avoidance; symbolic consumption; symbolic brand avoidance; Marknadsföring; elcyklar; miljö; typiska användare; varumärke;

    Sammanfattning : Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. LÄS MER

  4. 3. Perception meet Reality : A pilot study of the self-congruence of female online shoppers

    Master-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Nicole Di Natali; Matthildur Ivarsdottir; [2015]
    Nyckelord :Self-Congruence; Perception; Fit Issues; Online Shopping; 3D Scanning; Body Image Self Discrepancy; Social Comparison; Consumer Behavior;

    Sammanfattning : The goal of this research is to better understand the gap between the consumer's actual self image versus their perceived ideal image; in which, could help an online retail company to respond more effectively and provide a better service to its target customer with an added goal of reducing the rate of returns. A two-phased mixed methods approach was applied to this research to test for participants perceived and actual ideas of themselves, as well as their attitudes towards ideals. LÄS MER

  5. 4. Självbild: påverkan och motståndskraft ur ett utvecklingsekologiskt perspektiv

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Karin Åberg Martinsaari; Jenny Olsson; [2007]
    Nyckelord :självbild; identitet; utvecklingsekologiskt perspektiv; ungdomar; påverkan; motstånd; genus; ideal self; Social problems and welfare; national insurance; Sociala problem; social välfärd; socialförsäkring; Law and Political Science;

    Sammanfattning : Our paper is a study about youth and their self-images. During our practical training period we found that the problems young people had always were connected with their self-image. We therefore wanted to find out what youth believe influence their self-image. LÄS MER