Sökning: "identity facets"

Visar resultat 16 - 19 av 19 uppsatser innehållade orden identity facets.

  1. 16. Secondhand shopping is (not) for all! : Generation Y's Consumer Behavior regarding seconhand shopping

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Amanda Åkesson; Duy-An Vu; [2015]
    Nyckelord :Generation Y; consumer behavior; secondhand shopping; subcultures; brand community;

    Sammanfattning : Swedish newspapers and media sites write that secondhand shopping is a growing consumption trend in today’s society. People’s consumer behavior affect their choice of purchasing brands and products, where secondhand shopping is a choice. LÄS MER

  3. 17. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies

    Magister-uppsats, Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Författare :Katja Hein; Deike Bode; [2015]
    Nyckelord :brand extension; brand extension strategies; parent brand; brand management; brand equity; brand identity; brand concepts; FMCG; line extension; vertical line extension; category extension;

    Sammanfattning : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. LÄS MER

  4. 18. Finding Representations of People from Web Appearances

    Uppsats för yrkesexamina på avancerad nivå, Institutionen för informationsteknologi

    Författare :Carl-Henrik Arvidsson; [2008]
    Nyckelord :;

    Sammanfattning : People are today, to various extents, represented by information put on the World Wide Web. For a single person, it is difficult to get an overview of how accurate this representation is. LÄS MER

  5. 19. Claiming the Wholeness She Had Always Been Denied : Place and Identity in Michelle Cliff’s Novels Abeng and No Telephone to Heaven

    Magister-uppsats, Engelska institutionen

    Författare :Anke Johannmeyer; [2005]
    Nyckelord :post-colonial concepts; place; space; time; language; race; ethnicity; identity; wholeness; Michelle Cliff; West-Indies;

    Sammanfattning : This essay deals with the post-colonial crisis of identity in Michelle Cliff’s novels Abeng and No Telephone to Heaven, more specifically, the perception of “self” experienced by people in, and from, the former British colonies in the West-Indies. The essential aspect in this context is place. LÄS MER