Sökning: "ikea employer branding"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden ikea employer branding.

  1. 1. Hur attraherar man talanger under en global kris? : En kvalitativ studie om hur IKEA Retail Sverige har attraherat talanger under Covid-19 pandemin

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ebba Gustafsson; Josefin Mårtenson; [2022]
    Nyckelord :Talent Management; Employer Branding; Employee Value Proposition; EVP; IKEA; COVID-19; kris;

    Sammanfattning : Denna uppsats behandlar definition och attraktion av så kallade “talanger”. Det identifierade problemet är organisationers utmaningar med att attrahera individer med önskvärd kompetens på en konkurrensutsatt marknad. Vidare utvecklas problemet när det samtidigt uppstår en global kris i form av en Covid-19 pandemi. LÄS MER

  3. 2. Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Rantala Törnfeldt; Emilia Fisal; [2021]
    Nyckelord :Leadership; management; employer branding; leadership branding; human resources; motivation; desire; reluctance; Business and Economics;

    Sammanfattning : This thesis thesis explores what desires and motivations lay behind employees’ succession to managerial positions in a store environment. Previous research focuses on how to develop good leaders, rather than how to make people want to become leaders, which is why this is an important topic. LÄS MER

  4. 3. Attraktiva arbetsgivares profilering : En diskursanalys om attraktiva arbetsgivares employer branding inom ingenjörsbranschen

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Julia Öhrberg Nyberg; Lovisa Bodin; [2021]
    Nyckelord :;

    Sammanfattning : Date: 2021-05-31Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University Authors: Lovisa Bodin (96/11/06), Julia Öhrberg Nyberg (98/05/18) Title: Attractive employers profiling Tutor: Magnus Linderström Keywords: Employer Branding, Employer attractiveness, Discourse, Discourse analysis, Identity, Engineer Research questions: What discursive practices can be distinguished within the employer branding discourse? What influences does the discursive practices have on individuals’ identity creation? Purpose: The purpose of the study is to investigate and understand how attractive employers for engineers’ profile themselves in a time where the need for technical competence is growing, by looking at four of the most attractive employers who according to labor market research are Sweco, IKEA, Volvo Group and Spotify. The purpose is also to understand how employers' profiling affects individuals who apply to the organizations. LÄS MER

  5. 4. Is a Brand Light, Flexible, and Disposable? A Closer Look at Ingka Centres in the Face of Change – An Exploratory Case Study

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tess Meyer; Emily Brown; [2020]
    Nyckelord :Employer Branding; Employee Engagement; Corporate Restructuring; Organizational Change; Subsidiary Organization; Ingka Centres; IKEA; Business and Economics;

    Sammanfattning : The aim of this thesis is to explore the interrelation of employer branding and employee engagement in the context of corporate restructuring and organizational change. Our research follows an interpretative and abductive approach. We have conducted a qualitative case study with Ingka Centres as our case company. LÄS MER

  7. 5. Varför stannar man på en arbetsplats?

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Zarah Rosell; Pontus Andersson; [2018]
    Nyckelord :Organizational commitment; the psychological contract; retention; employer branding and culture; personal development; career development; Organizational commitment; det psykologiska kontraktet; behålla anställda; employer branding och kultur; kompetensutveckling; karriärutveckling;

    Sammanfattning : There exists a huge amount of quantitative research about organizational commitment, the psychological contract and its relevance for retention. We do, however notice a lack of qualitative research when it comes to commitment, the psychological contract and how different factors cooperate to achieve retention. LÄS MER