Sökning: "ikea location"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden ikea location.

  1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
    Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

  3. 2. Water Risk Assessment of Agricultural Raw Materials in a Global Supply Chain : A Case Study of IKEA

    Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

    Författare :Victoria Berggren; [2022]
    Nyckelord :Water Risk Assessment; Freshwater; Water Depletion; Water Availability; Agricultural Raw Materials; Soy; Palm Oil; Agricultural Management Practices; and Material Sourcing; Riskbedömning för vatten; sötvatten; vattenbrist; vattentillgång; jordbruksråmaterial; soja; palmolja; jordbruksförvaltningsmetoder och materialförsörjning;

    Sammanfattning : Current mass consumption and production patterns have led to an unsustainable use of natural resources, including freshwater, which is one the most crucial natural resources for people and the planet. Agricultural production systems are alone responsible for 72 percent of all global water withdrawals. LÄS MER

  4. 3. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emma Pärsson; Beata Edlund; [2021]
    Nyckelord :Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. LÄS MER

  5. 4. Optimization of Production Scheduling at IKEA Industry Hultsfred

    Master-uppsats, Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska högskolan

    Författare :Mattias Anemyr; [2020]
    Nyckelord :Capacitated Lot Sizing Problem with Sequence Dependent Setup Times SLSP-SDST ; Production Scheduling; Weighted Sum Method;

    Sammanfattning : IKEA Industry has factories in several locations where one location is in Hultsfred, Småland. IKEA Industry Hultsfred produces IKEA:s wardrobe collection PAX. In 2018, 2.8 million wardrobes were manufactured in Hultsfred. LÄS MER

  7. 5. Creative Concept or Watered-down Version?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Clara Michelsen; Alice Beckman; [2019]
    Nyckelord :Format development; Store format; Concept store; Traditional format; Customer Experience; Store Performance Evaluation; IKEA; Clas Ohlson; Portfolio Management; Sales Cannibalism; Market Penetration; Touchpoints; Revived Image; Business and Economics;

    Sammanfattning : The purpose of this to study is to identify factors that influence how a concept store format contributes to a format portfolio, which will be done by exploring the concept store format from three perspectives; customers, manager, and industry experts. Philosophies of epistemology and ontology were considered, where the social constructionism stance was employed. LÄS MER