Sökning: "ikea lunds"

Visar resultat 1 - 5 av 240 uppsatser innehållade orden ikea lunds.

1. 1. Technology Acceptance in the Age of Mobile Applications

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
   Nyckelord :Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

   Sammanfattning : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. LÄS MER

3. 2. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
   Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

4. 3. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services

   Master-uppsats, Lunds universitet/Teknisk logistik

   Författare :Isabella Dahlheim; Anna Myhrman; [2023]
   Nyckelord :Supply Chain Risk Management SCRM ; Proactive SCRM; Risk Management Maturity; Risk Culture; Learnings Lessons Learned ; Multiple Case Study; Design Science Research Approach; Technology and Engineering;

   Sammanfattning : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. LÄS MER

5. 4. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Sara Fregert; [2023]
   Nyckelord :Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Sammanfattning : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. LÄS MER

7. 5. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lauriane Martine Jambu; Nina Lotz; [2023]
   Nyckelord :digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

   Sammanfattning : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). LÄS MER