Sökning: "ikea segmentation"
Hittade 3 uppsatser innehållade orden ikea segmentation.
1. Market shares of regional shopping centres with proximity to an IKEA warehouse : IKEA Centres Case Study
Master-uppsats, KTH/Fastigheter och byggandeSammanfattning : This master thesis focuses on regional shopping centre’s market shares. It is written in cooperation with IKEA Centres that provided data regarding their shopping centres and funds for the gathering of statistics. LÄS MER
2. Multichannel Segmentation vs. Demographic Segmentation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. LÄS MER
3. Traditional market segmentation - an evaluating approach
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this research is to evaluate traditional market segmentation variables, as criticism has been directed towards these variables. Based on our problem discussion we find it motivating to undertake investigation in order to understand which connotations an ethnographic approach will provide. LÄS MER