Sökning: "illustrated storytelling"

Visar resultat 6 - 10 av 12 uppsatser innehållade orden illustrated storytelling.

  1. 6. NÄR DIGITALA SPEL BLIR KULTURARV

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Mulin Persson; [2020]
    Nyckelord :kulturentreprenörskap; spel; kulturarv;

    Sammanfattning : In this essay I’ve had the purpose of examining if digital games are cultural heritage, to my aid I’ve had questions redarding if it’s important that games are based on reality, what cultural heriage is and what the process for becoming a heritage looks like. I’ve used texts that describe cultural heritage and the process, theories about gamification where games illustrate stories that carry our identitites, image analysis focusing on games that are based on reality, and storytelling based on what values are created and the purpose of said storytelling. LÄS MER

  3. 7. Interaktivt Innehåll och Konvergenskultur : En diskursiv fallstudie av Black Mirror: Bandersnatch

    Kandidat-uppsats, Högskolan Väst/Avd för medier och design

    Författare :Ruth Tunney; [2019]
    Nyckelord :Convergence culture; Black Mirror: Bandersnatch; Film; Interactive film; Streaming; Konvergenskultur; Black Mirror: Bandersnatch; Film; Interaktiv film; Streaming;

    Sammanfattning : As illustrated by the Netflix special Bandersnatch as a cultural phenomenon, the purpose of this study was to analyze how "new" storytelling forms exist in today's convergence culture. This was done by a discursive case study about TV-critics' reception of Bandersnatch, along with smaller comparative discourses covering both relatively traditional film and TV organizations within the media industry, as well as an online forum. LÄS MER

  4. 8. Det var en gång ett samskapat varumärke

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Hedda Nilsson; Lovisa Larsson; [2019]
    Nyckelord :Co-creation of value; Storytelling; Varumärkesidentitet; Varumärkesutveckling; DART; Varumärkesimage; Samskapande; Värdeskapande;

    Sammanfattning : Studien behandlar hur företag i den digitala kontexten kan stärka sin varumärkesidentitet med hjälp av fenomenet co-creation of value, samt vilka utmaningar och möjligheter som finns med användandet. Syftet är att undersöka hur B2C-företag som använder digital marknadsföring kan stärka sin varumärkesidentitet, med hjälp av co-creation of value och storytelling för värdeskapande. LÄS MER

  5. 9. Brand Personas with a Story - How they are created and categorized

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Céline Chauvet; Ida Vesterlund; [2018]
    Nyckelord :brand persona; storytelling; literature characters; Forster’s theory; stories; brand personality; strategic brand management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. LÄS MER

  7. 10. Med andra bilder inga ord. En illustrerad berättelse.

    Kandidat-uppsats, Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Författare :Annie Hallén; [2014-03-13]
    Nyckelord :illustration; text; format; storytelling;

    Sammanfattning : This project has been about illustration, text and format with illustration as the main communication path. A study has been made of how these three elements interact, particularly how text and format affect the illustrations. The goal has been to create an illustrated story in a form of a book. LÄS MER