Sökning: "image grönroos"

Hittade 4 uppsatser innehållade orden image grönroos.

  1. 1. Yrkesroll i förändring? : En studie av ett antal statsanställda arkivariers upplevelser av införandet av en verksamhetsbaserad arkivredovisning

    Master-uppsats, Institutionen för ABM

    Författare :Ida Grönroos; [2012]
    Nyckelord :Archival Studies; Archive; Organizational Studies; Social Psychology; Grounded Theory.; Arkivvetenskap; arkiv; arkivorganisation; organisationssociologi; socialpsykologi; grundad teori.;

    Sammanfattning : The aim of this thesis is to examine the archivist's professional role in public authorities and discuss if, and in what way, the profession is effected by the new swedish process oriented archival description system. The study focuses on swedish authorities and does not make any international comparisons with other institutions. LÄS MER

  3. 2. Vintage : ett varumärke?

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Cherie Huisman; Sofie Karlsson; [2009]
    Nyckelord :vintage; secondhand; brand; building brands; brand image;

    Sammanfattning : To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. LÄS MER

  4. 3. Snabbare, smartare och hungrigare? : En fallstudie av företagsidentiteten på Academic Work

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Linnea Larsson; Kristin Pehrsson; [2008]
    Nyckelord :Corporate identity; corporate culture; image; vision; Företagsidentitet; företagskultur; image; vision; bemanningsföretag;

    Sammanfattning : Problem: How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world? Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recommendations on how the company could continue working to maintain a strong brand image. LÄS MER

  5. 4. Varumärkesidentitet och image : En studie om Lindex och Prada

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Sofie Arvidsson; Sandra Fägerskiöld; Theresa Mårtensson; [2008]
    Nyckelord :brand; brand identity; image; added value; varumärke; varumärkesidentitet; mervärde;

    Sammanfattning : Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. LÄS MER