Sökning: "image repair theory CSR"

Hittade 5 uppsatser innehållade orden image repair theory CSR.

1. 1. - Sålt vår själ...? Men det är ju precis tvärtom! : En kvalitativ studie av Oatlys kriskommunikation under krisen med Blackstone Growth.

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Vilma Rosenblad; Wilma Nordin; [2023]
   Nyckelord :Corporate Social Responsibility; Crisis communication; Image Repair Theory; Situational Crisis Communication Theory; critical rhetorical analysis; Oatly; Blackstone Growth.; Image Repair Theory; Situational Crisis Communication Theory; kriskommunikation; kritisk retorikanalys; Oatly; Blackstone Growth; Corporate Social Responsibility;

   Sammanfattning : The purpose of this study is to examine how the oat milk company Oatly applies crisis communication strategies and rhetorical components to maintain a good reputation and legitimacy in relation to the crisis regarding the investment firm Blackstone Growth. Creating a discrepancy between the way Oatly act and the way they present themselves; Oatly is presented as a sustainable company while Blackstone has been criticized to jeopardize environmental and human rights issues. LÄS MER

3. 2. Penningtvätt och anti-korruption: hur hanterar banker kritiserade händelser? : En innehållsanalys av svenska bankers kommunikationshantering vid kritiserade händelser i hållbarhetsrapporter och på sociala medier

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Amanda Lindstrand; Jessica Rydell; [2021]
   Nyckelord :sustainability report; banks; CSR; legitimacy; greenwashing; WOM; information asymmetry; social media; communication strategies; hållbarhetsrapport; banker; CSR; legitimitet; gröntvätt; WOM; informationsasymmetri; sociala medier; kommunikationsstrategier;

   Sammanfattning : Aim - The aim of this study is to examine crisis communication strategies in the banking sector on social media and in sustainability reports, linked to money laundering and anti-corruption to prevent damage at their reputation and legitimacy. Background - The growth of internet and its channels for digital communication has globally become an important tool for companies. LÄS MER

4. 3. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen

   Magister-uppsats,

   Författare :Volkohon Karl; [2021]
   Nyckelord :Sustainability; Communication; Cloetta; Roshen; Sustainable Development Goals; Sweden; Ukraine; Comparative Study;

   Sammanfattning : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. LÄS MER

5. 4. Kommunikationsstrategier vid kritiserade händelser – hur formas kritikhantering i ett samhälle präglat av informationsspridning? : En kvalitativ innehållsanalys av sex företags kommunikationsstrategier vid bemötande av offentlig kritik i sociala medier och hållbarhetsrapporter

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Louise Axelsson; Rita Cohn; [2020]
   Nyckelord :Corporate Social Responsibility; word-of-mouth; sustainable development; communication strategies; crisis management; Image Repair Theory; social media; sustainability reports; Web 2.0; CSR; word-of-mouth; hållbar utveckling; kommunikationsstrategier; kritikhantering; Image Repair Theory; sociala medier; hållbarhetsrapporter; Web 2.0;

   Sammanfattning : This study aims to investigate how companies formulate external communication in social media and sustainability reports when dealing with public criticism linked to sustainable development, in a society where information spreads quickly via social media and thus risk leading to loss of legitimacy and damaged reputation. The study is based on a qualitative method with quantitative elements. LÄS MER

7. 5. Shift? : A qualitative text analysis of the crisis communication in The Volkswagen Sustainability Magazine 2016

   Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Författare :Julia Holmqvist; [2017]
   Nyckelord :Crisis communication; image repair theory; situational crisis communication theory; qualitative text analysis; sustainability magazine; corporate social responsibility; Volkswagen emissions scandal;

   Sammanfattning : The Volkswagen emissions scandal is one of the largest CSR crises in recent times given its scope and severity. From the outset, the manner in which Volkswagen has addressed the crisis and how it is going to be solved has been subject to public scrutiny. LÄS MER