Sökning: "image rhetoric"

Visar resultat 1 - 5 av 127 uppsatser innehållade orden image rhetoric.

  1. 1. Nya Moderaternas retorik i det postmoderna tillståndet

    Kandidat-uppsats, Uppsala universitet/Institutionen för litteraturvetenskap och retorik

    Författare :Lukas Hållkvist; [2024]
    Nyckelord :The Moderates; politics; epideictic rhetoric; pseudo-events; hyperreality; postmodern condition;

    Sammanfattning : This thesis explores the renewal process within the Moderate Party from a postmodern perspective, focusing on epideictic rhetoric and theories of pseudo-events. By analyzing the party's strategic repositioning and communication methods, the study examines how the Moderates reshaped their public image and relationship with the electorate. LÄS MER

  3. 2. Politisk kommunikation på Instagram ur ett visuellt perspektiv : Hur används personifierade budskap på Instagram med en fallstudie på Ulf Kristersson

    L2-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Olle Wester; Henrik Weilander; Alicia Brasch Flodén; [2023]
    Nyckelord :Political communication; Instagram; personification; Ulf Kristersson; Moderaterna.; Politisk kommunikation; Instagram; personifiering; Ulf Kristersson; Moderaterna.;

    Sammanfattning : Studien ämnar att utröna vilka semiotiska verktyg som används för att konstruera en bild av UlfKristersson på hans Instagramsida samt hur budskap blir personifierade. Detta görs genom en kvalitativ textanalys i form av en visuell textanalys. LÄS MER

  4. 3. Nya seklets ungdom : Vad lever kvar av verklighetssynens ungdom i valrörelsen 2018?

    M1-uppsats, Karlstads universitet

    Författare :Lena Hasslöf Gustafsson; [2023]
    Nyckelord :Social history: Sweden; Youth: Sweden; Political youth rhetoric: Sweden; Socialdemokrati: Sverige; Socialhistoria: Sverige; Ungdomar: Sverige; Ungdom; Politisk retorik; 2000-talet;

    Sammanfattning : Henrik Berggren published a thesis in 1995 in which he presented two definitions of the concept of youth, which he based on studies of Swedish political youth rhetoric during the period 1900 to 1939. He called the definitions youth as a category of political action and the youth of reality. LÄS MER

  5. 4. The Underdog Brand Position

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
    Nyckelord :Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

    Sammanfattning : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. LÄS MER

  7. 5. Des pieds de la croix à l’art total : Etude des représentations de l’Eglise et de l’art sacré à travers l’ekphrasis huysmansienne

    Master-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Yann Batto; [2023]
    Nyckelord :Huysmans; ekphrasis; hypotyposis; sacred art; catholic novels; plainchant; architecture; intermediality; Gesamtkunstwerk; medievalism; Huysmans; ekphrasis; hypotyposes; art sacré; romans catholiques; plain-chant; architecture; intermédialité; Gesamtkunstwerk; médiévalisme;

    Sammanfattning : The term "ekphrasis" is indisputably problematic. In fact, depending on which definition one might use ekphrastic processes can either be broad, that is extended to any type of description as it was taught in rhetoric treaties during antiquity, or according to its modern definition circumcised to literary representations of works of art. LÄS MER