Sökning: "impact of culture in marketing study"

Visar resultat 1 - 5 av 61 uppsatser innehållade orden impact of culture in marketing study.

  1. 1. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Författare :Lyu Wenxi; Gong Yi; [2020]
    Nyckelord :Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Sammanfattning : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. LÄS MER

  2. 2. Etablering av svenska fastighetsverksamheter i främmande kulturer : En studie om svenska fastighetsföretag i Spanien

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Författare :Josefin Coloma Johansson; Linnéa Westin; [2020]
    Nyckelord :International establishment; entry strategy; expansion; real estate companies; Spain; broker; culture; internationalization; globalization; Utlandsetablering; inträdesstrategi; expansion; fastighetsföretag; Spanien; mäklare; kultur; internationalisering; globalisering;

    Sammanfattning : Background: At all times people have traded with each other but, over time, cross-border trade has evolved and more companies have chosen to internationalize. Some companies are content to act in their original market, while others choose to expand by establishments in foreign markets. LÄS MER

  3. 3. TILLSAMMANS - En studie om organisationskultur och dess påverkan på verksamheten och individen

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Fredrika Hulthén; [2019-08-23]
    Nyckelord :Organisationskultur; Nyanställningar; Värdegrunder; Organisationens påverkan; Kulturens tre lager;

    Sammanfattning : The purpose of this study is to contribute to a bigger understanding of organizational culture by empirically examine how organizational culture can show and be perceived in a concrete way at one of IKEA’s stores. The results of the study is explained with help from the models “The three levels of culture” and “The organization’s impact”. LÄS MER

  4. 4. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rebecca Hering; Sarah Abaid; [2019-07-03]
    Nyckelord :Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Anjali Acharya; Lycke Ristimäki; [2019]
    Nyckelord :femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

    Sammanfattning : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. LÄS MER