Sökning: "impact of culture in marketing study"
Visar resultat 1 - 5 av 61 uppsatser innehållade orden impact of culture in marketing study.
- Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan
Sammanfattning : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. LÄS MER
2. Etablering av svenska fastighetsverksamheter i främmande kulturer : En studie om svenska fastighetsföretag i SpanienKandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi
Sammanfattning : Background: At all times people have traded with each other but, over time, cross-border trade has evolved and more companies have chosen to internationalize. Some companies are content to act in their original market, while others choose to expand by establishments in foreign markets. LÄS MER
- Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap
Sammanfattning : The purpose of this study is to contribute to a bigger understanding of organizational culture by empirically examine how organizational culture can show and be perceived in a concrete way at one of IKEA’s stores. The results of the study is explained with help from the models “The three levels of culture” and “The organization’s impact”. LÄS MER
4. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enterMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : MSc in Marketing and Consumption.... LÄS MER
- Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi
Sammanfattning : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. LÄS MER