Sökning: "impact of culture in marketing study"

Visar resultat 21 - 25 av 82 uppsatser innehållade orden impact of culture in marketing study.

  1. 21. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Lyu Wenxi; Gong Yi; [2020]
    Nyckelord :Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Sammanfattning : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. LÄS MER

  3. 22. The Role of Consumers’ Culture in Determination of a Standardised or Localised Green Marketing Strategy : A Focus on the UK’s Culture

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Divya Govil; Tabitha Walker; [2020]
    Nyckelord :Green Marketing; Ethical Purchasing; Consumer Behaviour; Cultural Values; Consumer Purchasing;

    Sammanfattning : Background: The increased awareness of the environmental impact is allowing consumers to be more conscious of their purchasing decisions and habits. Awareness, however, is shown to be based on a number of factors, including country culture. LÄS MER

  4. 23. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Patricia Collazo; Anita Radu; Berglund Mikaela; [2020]
    Nyckelord :Sustainability; large company; marketing; sustainable marketing; implementation.;

    Sammanfattning : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. LÄS MER

  5. 24. Etablering av svenska fastighetsverksamheter i främmande kulturer : En studie om svenska fastighetsföretag i Spanien

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Josefin Coloma Johansson; Linnéa Westin; [2020]
    Nyckelord :International establishment; entry strategy; expansion; real estate companies; Spain; broker; culture; internationalization; globalization; Utlandsetablering; inträdesstrategi; expansion; fastighetsföretag; Spanien; mäklare; kultur; internationalisering; globalisering;

    Sammanfattning : Background: At all times people have traded with each other but, over time, cross-border trade has evolved and more companies have chosen to internationalize. Some companies are content to act in their original market, while others choose to expand by establishments in foreign markets. LÄS MER

  7. 25. TILLSAMMANS - En studie om organisationskultur och dess påverkan på verksamheten och individen

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Fredrika Hulthén; [2019-08-23]
    Nyckelord :Organisationskultur; Nyanställningar; Värdegrunder; Organisationens påverkan; Kulturens tre lager;

    Sammanfattning : The purpose of this study is to contribute to a bigger understanding of organizational culture by empirically examine how organizational culture can show and be perceived in a concrete way at one of IKEA’s stores. The results of the study is explained with help from the models “The three levels of culture” and “The organization’s impact”. LÄS MER