Sökning: "impact of culture in marketing study"

Visar resultat 6 - 10 av 82 uppsatser innehållade orden impact of culture in marketing study.

1. 6. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

   Kandidat-uppsats,

   Författare :Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
   Nyckelord :Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

   Sammanfattning : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. LÄS MER

3. 7. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Nyckelord :;

   Sammanfattning : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. LÄS MER

4. 8. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Filippa Möller; Linnéa Wrobel; [2023]
   Nyckelord :Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Sammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER

5. 9. “I suppose if it ́s Kim K I like blondes” : En kvalitativ analys av Kim Kardashians Instagram ur ett genus-, kändisskap- och maktperspektiv.

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Charlie Hedberg; Clara Klingstedt; [2023]
   Nyckelord :Kim Kardashian; celebrity; gender; power; Instagram; intersectionality; marketing;

   Sammanfattning : The aim of this study was to examine the portrayal of Kim Kardashian based on the images taken for the interview in Interview Magazine, as well as how the portrayal can be understood based on the intersection between gender, celebrity and power perspectives. The study also examines the comment section of the post that Kim Kardashian published on her Instagram page in conjunction with the interview in order to find out how her followers reacted to the pictures. LÄS MER

7. 10. Är alla broar brända? : En studie om skandalers påverkan på modeföretag och influencers

   Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Författare :Lovisa Hansson; Therese Trolle; [2023]
   Nyckelord :Cancel culture; Brand scandals; Influencer marketing; Credibility; Brand loyalty; Influencers; Fashion brands; Consumers; Social media; Cancelkultur; Varumärkesskandaler; Influencer marketing; Trovärdighet; Varumärkeslojalitet; Influencers; Modeföretag; Konsumenter; Sociala medier;

   Sammanfattning : Denna studie har undersökt cancelkulturen på sociala medier och hur detta påverkar företag respektive influencers. Syftet var att identifiera och skapa bättre förståelse för konsumenters interaktioner efter en varumärkesskandal och således jämföra konsekvenserna för de olika typerna av varumärken. LÄS MER