Sökning: "importance of campaign"

Visar resultat 1 - 5 av 111 uppsatser innehållade orden importance of campaign.

  1. 1. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Michaela Matsson Amneteg; [2023-11-17]
    Nyckelord :Public Relations; PR; trovärdighet; förtroende;

    Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

  3. 2. “OM DU VILL UPPLEVA ÄKTA KÄRLEK & FÅ DITT HJÄRTA KROSSAT” - En tematisk innehållsanalys av den svenska BookTok-gemenskapen på det sociala mediet TikTok

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Louise Lindquist; Alva Lundmark; Tuva Rosén; [2023-03-10]
    Nyckelord :Sociala medier; TikTok; BookTok; Bokgemenskap; Läsaridentitet; Bokläsning; Performativity Theory; Social Worlds;

    Sammanfattning : Executive summary Today Swedish youth are increasingly spending more time on social media meanwhile the degree of book reading is decreasing. This development has led to negative consequences like inferior performance amongst Swedish students. LÄS MER

  4. 3. Balenciagas provokativa uttryck

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Vanessa Moreno; [2023]
    Nyckelord :Branding; Postmodernism; Postmodern fashion; Balenciaga; Avant-garde; Hyperreality; Semiotics; Cultural Sciences;

    Sammanfattning : This essay aims to analyse the reason behind Balenciaga's success through a strong brand identity and branding strategies. As well as researching the importance of their visual expression in connection to their staging of identity with postmodern characteristics. LÄS MER

  5. 4. Begreppet: "Utanförskap" : - Begreppshistorisk och diskursanalytisk studie av begreppet "utanförskap" i svenska riksdagsdebatten mellan åren 2016-2018

    Kandidat-uppsats, Umeå universitet/Statsvetenskapliga institutionen

    Författare :Linus Engström; [2023]
    Nyckelord :Utanförskap; conceptual history; discourse analysis; constructivism; Moderaterna; Socialdemokraterna; Sverigedemokraterna; 2016; 2017; 2018;

    Sammanfattning : The purpose of this study is to examine the use of the concept utanförskap in the parliamentary debate focusing on the three largest parties socialdemokraterna, moderaterna and sverigedemokraterna. This study finds itself in the context after the refugee crisis of 2015 and in times where the values we thought where everlasting are being questioned. LÄS MER

  7. 5. ENERGY LITERACY AND BEHAVIOR AMONG UNIVERSITY STUDENTS. THE CASE OF UPPSALA UNIVERSITY, CAMPUS GOTLAND.

    Kandidat-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Alma Alafandy; [2023]
    Nyckelord :Energy literacy; affective literacy; cognitive literacy; behavioral literacy;

    Sammanfattning : Energy is one of the most critical elements that support societies in the modern world. As with anything else, energy is a limited resource, and saving it is essential for a fossil-free future where one is aware of their energy consumption and knows what is needed to save it. LÄS MER