Sökning: "impression management"

Visar resultat 6 - 10 av 292 uppsatser innehållade orden impression management.

  1. 6. ”SÅ SNYGGT SOM MÖJLIGT UTAN ATT DET SYNS ATT MAN HAR FÖRSÖKT” En kvalitativ studie om unga vuxnas upplevelser av självpresentation på dejtingappar

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Cornelia Ebefors; Fredrika Lindner; [2023-10-03]
    Nyckelord :Självpresentation; dejtingapp; Tinder; Hinge; autenticitet; intrycksstyrning; signaler; motiv;

    Sammanfattning : Executive summary People publicly announcing their search for love is hardly a new phenomenon. Contact ads have existed in newspapers since the 17th century and the concept is still current, albeit now in the re mediated form of dating apps. LÄS MER

  3. 7. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olle Ahlberg; Adam Palm; [2023-07-03]
    Nyckelord :Personal brands; brand equity; sports marketing; track and field;

    Sammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER

  4. 8. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
    Nyckelord :Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

    Sammanfattning : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. LÄS MER

  5. 9. The Role of Impression Management in Sustainability Disclosure: Enhancing Legitimacy for Financial Institutions

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Victoria Schiereck; Silvia Bovina; [2023-06-29]
    Nyckelord :impression management; legitimacy; financial industry; ESG; sustainability strategy;

    Sammanfattning : This study explores the usage of sustainability disclosure in the financial field. Sustainability disclosure has become a relevant practice for companies to display their sustainability commitment, given stakeholder and regulatory pressure in recent years. LÄS MER

  7. 10. Volkswagens kommunikation under Dieselgate

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Josefin Thyberg; Anton Elfström; [2023-06-27]
    Nyckelord :Dieselgate; hållbarhet; Impression management; kriskommunikation; Volkswagen;

    Sammanfattning : Bakgrund & Problematisering: Volkswagen är en av världens största koncerner och när ett fusk likt Dieselgate uppdagas sätts bolagets kommunikation på sin spets. En skandal likt denna skadar bolagets rykte, vilket gör att kommunikationen gentemot sina intressenter kan komma att bli avgörande för bolagets framtid. LÄS MER