Sökning: "impulse buying tendency."

Visar resultat 1 - 5 av 10 uppsatser innehållade orden impulse buying tendency..

  1. 1. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Amanda Häggmark; Fanny Olofsson; [2023]
    Nyckelord :Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Sammanfattning : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. LÄS MER

  3. 2. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lina Lennartsson; Adelina Zeka; [2021]
    Nyckelord :Impulse buying; Online impulse buying; Social media; Influencer marketing; Gender; Internal and external stimulus; Fashion products;

    Sammanfattning : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. LÄS MER

  4. 3. Sociala medier och köpbeslut : en studie inriktad på sociala mediers inflytande på konsumentensköpbeslut

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Izabelle Pondro; Isabell Olofsson; Donjeta Bibaj; [2020]
    Nyckelord :Buying process; Buying decision; Buying behavior; E-commerce; Social media; Consumers behavior.; Köpprocess; Köpbeslut; Köpbeteende; E-handel; Sociala medier; Konsumentbeteende.;

    Sammanfattning : Denna uppsats handlar om hur sociala medier påverkar svenska konsumenters köpbeslut. Nya tjänster inom sociala medier såsom Facebook, Snapchat och Instagram har fått en ökad popularitet blandmänniskor. En intensiv teknikutveckling har bidragit till att konsumenter genomför sina inköp på en mängd olika sätt. LÄS MER

  5. 4. Kvinnors impulsköp av modevaror online

    Kandidat-uppsats, Karlstads universitet

    Författare :Emelie Gustafsson; [2020]
    Nyckelord :Impulse buying; impulse purchase; online consumer behaviour; boredom; flow experience; website design; impulse buying tendency.;

    Sammanfattning : Digitalization is growing fast, which has a large influence on the constantly transforming e-commerce. This also affects consumer behaviour and the factors that influence consumers to complete an impulsive purchase. LÄS MER

  7. 5. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Marléene Johansson; Emma Persson; [2019]
    Nyckelord :Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

    Sammanfattning : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. LÄS MER