Sökning: "in-store demonstration"

Hittade 4 uppsatser innehållade orden in-store demonstration.

1. 1. Explorative study on how retailers use store environment to communicate CSR from corporate level to store level

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Yao Zou; Beiyao Yang; [2018]
   Nyckelord :CSR commitment; CSR impact; CSR motive; CSR fit; CSR communication; Retailers; Retail store; Store environment; Store atmospherics; Business and Economics;

   Sammanfattning : Purpose: In viewing that consumers are important stakeholders in supporting or opposing retailers’ corporate social responsibilities (CSR) activities while existing CSR communication does not address directly to consumers, the paper aims to explore how retailers could use retail store environment to communicate CSR with consumers. Methodology: This study uses qualitative research method, including documentary studies of retailers’ CSR related reports and online critiques regarding retailers’ CSR activities, and in-store observations of what store environmental elements are used and what aspects of CSR activities are communicated at retail stores. LÄS MER

3. 2. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Xue Fei Liu; Peiwen Jiang; [2014]
   Nyckelord :SIBA; Impulse Purchasing Behavior; Store Atmosphere; Business and Economics;

   Sammanfattning : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. LÄS MER

4. 3. Butiksdemonstrationens mentala och beteendemässiga påverkan: - Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Isabelle Andersson Gosk; Richard Leckne; [2010]
   Nyckelord :retail; in-store demonstration; sales promotion; in-store marketing strategy;

   Sammanfattning : The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer’s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. LÄS MER

5. 4. Demonstrate It's Great!: A thesis about the possibility to influence consumers through in-store demonstrations

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Pernilla Elvin; Nahal Mehran; [2008]
   Nyckelord :In-store; marketing; demonstration; day of the week; brand attitude;

   Sammanfattning : In grocery stores today consumers are confronted with endless possibilities and most purchase decisions are made while in the store. This situation provides retailers with a perfect opportunity to influence consumers’ purchase decisions. One of the tools to affect consumers is in-store demonstrations. LÄS MER