Sökning: "in-store marketing strategy"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden in-store marketing strategy.

1. 1. Choice editing for sustainable development : consumer attitudes toward food retailers limiting food choices

   Master-uppsats, SLU/Department of Molecular Sciences

   Författare :Andrea Biro; Emma Svensson; [2021]
   Nyckelord :choice restrictions; environment; food retailer strategies; freedom of choice; health; paternalism; perceptions;

   Sammanfattning : Society is facing significant challenges in transforming to a sustainable food system where healthy food is provided, while reducing the negative environmental impact. Yet, it is debatable whose responsibility it is to provide healthy, environmentally friendly food from sustainable food systems. LÄS MER

3. 2. Den nya butiksupplevelsen online : Hur kundupplevelsen i liveshopping kan designas för att leda till högre köpintentioner

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Sofia Pettersson; Stridsman Jenny; [2021]
   Nyckelord :Live shopping; Customer experience; Touch points; Purchase intentions; Personal sales; Influencer marketing.; Liveshopping; Kundupplevelse; Kontaktpunkter; Köpintentioner; Personlig försäljning; Influerad marknadsföring;

   Sammanfattning : Introduktion: Att skapa en stark kundupplevelse har inom de senaste åren blivit en fokuspunkt inom marknadsföring bland både ledande företag och forskning. De flesta studier inom kundupplevelse har behandlat kundupplevelsen i fysisk handel och inom e-handeln. LÄS MER

4. 3. Signs From Above

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Agnes Nilsson; Thomas McCahan; [2018]
   Nyckelord :In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

   Sammanfattning : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. LÄS MER

5. 4. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lukas Borsboom; Nicholas Lawson; [2018]
   Nyckelord :Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. LÄS MER

7. 5. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Pontus Akervall; Richard Laurens; [2017]
   Nyckelord :In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

   Sammanfattning : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. LÄS MER