Sökning: "inclusive place branding"

Hittade 3 uppsatser innehållade orden inclusive place branding.

  1. 1. Reclaiming the city by bike : A study about urban development in the city of Bogotá

    Kandidat-uppsats, Stockholms universitet/Socialantropologiska institutionen

    Författare :Vanessa Remolina; [2022]
    Nyckelord :Planning for inclusiveness; Place branding; Planning in the global south; Cycling Capital; Bogotá;

    Sammanfattning : This study looks at the capital of Colombia, Bogotá’s mobility department, and how this institution is using the bicycle as a tool to brand the city. Bogotá has had a remarkable increase in bicycle ridership for several years, this duo to the city's implementation of bicycle lanes and politicians that have incorporated planning that favors this transport method. LÄS MER

  3. 2. Finns det plats för medborgarna i platsmarknadsföringen?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sasha Steneram; Lova Sörman Laurien; [2020]
    Nyckelord :inclusive place branding; an evolutionary process; transformation; participation; multiplicity; democracy; Social Sciences;

    Sammanfattning : This thesis explores inclusive place branding in Swedish municipalities as well as how municipal place branding practitioners view the inclusion of citizens in place branding. Place branding as a field has received sharp criticism from researchers for being too market-oriented and for not including the reality of the citizens in theplace brand. LÄS MER

  4. 3. Platsmarknadsföring i Malmö - En studie över Malmö stads arbete för en inkluderande platsmarknadsföring

    Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Sebastian Johansson; [2017]
    Nyckelord :Place branding; inclusive; identity; destination; participation; Malmö; Social Sciences;

    Sammanfattning : This essay aims to investigate how the city of Malmö works towards creating an inclusive place branding. By studying theories regarding place branding, with focus on theories concerning the people living and working in the city, the essay aims to answer how these theories can be connected to and used in Malmö’s work. LÄS MER