Sökning: "incongruent content"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden incongruent content.

  1. 1. The Lingering Ravages of Colonialism : A Case study of neocolonialism through Cooperation Agreements in Cote D’Ivoire, and its impact on growth and development.

    Master-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Fairuzah Munaaya Atchulo; [2021]
    Nyckelord :Neocolonialism; Colonialism; Extractive institutions; France; Cote D’Ivoire; Cooperation Agreements; France-Ivorian Cooperation Agreements; Dependency; African growth; and development;

    Sammanfattning : It has been over sixty (60) years since decolonization in Africa. In years gone by, a pattern has emerged of former French colonies being marginally worse off than their British counterparts. Britain and France as the two most dominant colonial powers in Africa allows for these comparisons in growth and development to be made. LÄS MER

  3. 2. Gender stereotypes in contemporary Swedish society: Does gender still matter? An investigation of prescriptive stereotypes, self-views in gendered traits and evaluation of role (in)congruity.

    Master-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Maria Evangelia Karatzia; [2021]
    Nyckelord :prescriptive stereotype content; self-views in gendered traits; agency; communion; self-prescription discrepancy; role congruity; role incongruity; devaluation.; Social Sciences;

    Sammanfattning : The present study aimed to further investigate the current state of gender stereotypes and their function in Swedish population in a two-fold way: Primarily by investigating the content of prescriptive stereotypes (how people should be) in relation to people’s self-views in gendered traits, and secondarily by investigating how people who behave stereotypically and counter-stereotypically are perceived and evaluated in Sweden today. Results supported the existence of a strong traditionally gendered prescription but also revealed a self-prescription discrepancy such that participants’ self-views in gendered traits were found to be less gender stereotypically pronounced. LÄS MER

  4. 3. The Effects of Brand-Context Congruence

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Weronika Bojanowicz; Johanna Hagberg; [2017]
    Nyckelord :customer-based brand equity; brand equity; digital marketing; brand-context congruence; brand image; targeted advertising; perceived quality; brand associations; brand esteem; brand acceptability; overall attitude; symbolic brand; functional brand; Business and Economics;

    Sammanfattning : The purpose of this study is to examine if brand-context congruence has an effect on customer-based brand equity and whether brand image impacts this relationship. The relationship between an ad and the surrounding context, so called context congruence, has gained a lot of attention. LÄS MER

  5. 4. Eventsegmentering och upplevelse av tid - Hur semantisk relation mellan objekt och kontext påverkar tidsuppfattning i episodiska minnet

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :David Bengtegård Book; Oscar Wärnsten; [2017]
    Nyckelord :eventsegmentering; episodiskt minne; semantisk förväntan; temporal kognition; Social Sciences;

    Sammanfattning : Studien syftade till att undersöka om eventsegmentering kan utgöra en grund för minnesbaserad tidsbedömning i det episodiska minnet och huruvida objektets semantiska association till kontexten påverkar integrationen av minnet. Eventsegmentering etablerar upplevelsen av en händelse genom att särskilja vad som händer nu från det som hände nyss och bryter därmed ner tidsförlopp till enstaka händelser som inkluderar underordnade. LÄS MER

  7. 5. Annonsering i sociala- och traditionella medier

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Elvira Eriksson; Linda Nilsson; [2016]
    Nyckelord :Incongruency; Social Media; Advertising; Instagram; Marketing;

    Sammanfattning : The development of Social Media has led to the creation of a new concept called "Social Media Marketing". Just recently, the autumn of 2015, Instagram made it possible for companies to create ads in a similar way that Facebook has been using ads to replace content in the news feed. LÄS MER