Sökning: "individual sponsorship"
Visar resultat 1 - 5 av 15 uppsatser innehållade orden individual sponsorship.
1. Business Operations in Armed Conflicts : An analysis of the criminal responsibilities of business executives operating in high-risk contexts
Magister-uppsats, FörsvarshögskolanSammanfattning : The involvement of multinational corporations, international traders, transporters, processors, and retailers has a crucial significance in high-risk contexts there is a wide range of commercial activities that can make economic actors criminally responsible for gross violations of international humanitarian law and human rights: this includes the sale of weaponry, pillaging or commercial transactions unrelated to war. Allowing companies and their managers to shield themselves is harmful to the development of international law. LÄS MER
2. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. LÄS MER
3. “Något från andra sidan öppnade mitt fönster” - En kvalitativ studie om andlighetens betydelse för medlemmar i Anonyma Alkoholister
Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Institutionen för psykologiSammanfattning : The present study explored spirituality and alcoholism from an existential, psychological and sociological perspective. The aim of the study was to examine what the spiritual aspects of the twelve-step program meant to members of Anonymous Alcoholics (AA). The sample consisted of eight active members of AA, all located in Sweden. LÄS MER
4. Sponsring inom idrott ur ett företagsperspektiv : En studie om fyra svenska företag som ägnar sig åt idrottssponsring
Kandidat-uppsats, Malmö universitet/Fakulteten för lärande och samhälle (LS)Sammanfattning : A lot has happened to the Swedish sport landscape over the years, especially in regards to commercialization and professionalization processes. A result of this development is that many companies today want to be associated with sports and therefore choose to invest large parts of their marketing budget in sports sponsorship. LÄS MER
5. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. LÄS MER
