Sökning: "industrial selling"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden industrial selling.

  1. 1. Design and implementation of an administration portal : A web application interface with focus on accessibility and usability

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Alexander Sandberg; [2020]
    Nyckelord :industrial design engineering; user interface design; user experience; universal design; web accessibility; information architecture; teknisk design; användargränssnitt; användarupplevelse; universell utformning; webbtillgänglighet; informationsarkitektur;

    Sammanfattning : The last few years, giant companies like Facebook and Google have taken over the publishing market by attracting both advertisers and users to their platforms. This has caused smaller news publishers to lose their influence and their independence in the industry. LÄS MER

  2. 2. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

    Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Olivia Wuorimaa; Katharina Klimkeit; [2019]
    Nyckelord :Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

    Sammanfattning : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. LÄS MER

  3. 3. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christian Vigmo; Jacob Öster; [2018-08-02]
    Nyckelord :Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

    Sammanfattning : MSc in Innovation and Industrial Management.... LÄS MER

  4. 4. Holding on to the positive aspects of being small: A multiple case study exploring product innovation processes in knowledge-intensive companies by incorporating the variable of company growth

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carolina Bååt; Viktoria Östblom; [2018-08-01]
    Nyckelord :;

    Sammanfattning : MSc in Innovation and Industrial Management.... LÄS MER

  5. 5. Synergy Valuation in Industrial Software Acquisitions

    Master-uppsats, KTH/Industriell Management; KTH/Industriell Management

    Författare :Christoffer Marin; ERIK TRETOW; [2018]
    Nyckelord :Synergy Valuation; Industrial Software M A; Industrial Software Synergies; Synergiv¨ardering; M A inom industriell mjukvara; Synergier inom industriell mjukvara;

    Sammanfattning : Engaging in M&A is a common corporate strategy and deals are often motivated by synergies, the concept that the value of the combined entities is greater than the sum of their standalone values. However, it is often difficult to capture synergistic value in reality and increasing the probability of a successful acquisition requires a thorough assessment of potential synergistic effects pre-acquisition. LÄS MER