Sökning: "industrial selling"
Visar resultat 21 - 25 av 64 uppsatser innehållade orden industrial selling.
21. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry
Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. LÄS MER
22. CrossDump: En GPS-applikation för Linux-baserade displayer till moderna industrifordon
Kandidat-uppsats, Uppsala universitet/Institutionen för informationsteknologiSammanfattning : CrossDump is a GPS application developed for modern industrial vehicles, specifically those in municipal solid waste collection. The application is developed for CrossControl AB, a company selling computers and electronics for heavy machinery and industrial trucks. LÄS MER
23. Design and implementation of an administration portal : A web application interface with focus on accessibility and usability
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : The last few years, giant companies like Facebook and Google have taken over the publishing market by attracting both advertisers and users to their platforms. This has caused smaller news publishers to lose their influence and their independence in the industry. LÄS MER
24. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. LÄS MER
25. Barriers of Value-Based Pricing in Manufacturing Companies
Uppsats för yrkesexamina på avancerad nivå, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. LÄS MER