Sökning: "industriell ekonomi mdh"

Visar resultat 11 - 15 av 32 uppsatser innehållade orden industriell ekonomi mdh.

1. 11. Varför internationell marknadsföring : En studie om internationella marknadsföringsstudenters motivationer bakom deras programval 

   Kandidat-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

   Författare :Dominic Mills; Maximilian D´Alessandro; [2020]
   Nyckelord :Motivation; students; consumer behaviour; hedonism; utilitarism; intrinsic motivation; extrinsic motivation;

   Sammanfattning : Abstract   Date:                           2020/06/02   Level:                          Bachelor thesis in Business Administration, 15 cr   Institution:                  School of Business, Society and Engineering, Mälardalen University Authors:                      D’alessandro Maximillian            &       Mills Dominic                            (1995/02/11)                                                    (1998/09/26)   Title:                            Why international marketing? - A study on the underlying motivational factors behind international marketing students choice of higher education   Tutor:                          Andreas Pajuvirta   Keywords:                   Motivation, students, consumer behaviour, hedonism, utilitarism, intrinsic motivation, extrinsic motivation   Research question:      Which motivational factors affect students when choosing the international marketing programmes in Sweden?   Purpose:                     The aim of this study is to contribute to a greater understanding of the existing, limited research regarding the motivational factors behind international marketing students choice of course. Furthermore, the study aims to create a holistic view of what motivational factors affect international marketing students when choosing their course. LÄS MER

3. 12. Implementation and Monitoring of the 2030 Agenda in Swedish Municipalities

   Magister-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

   Författare :Anton Lindström; Michaela Hellsten; [2020]
   Nyckelord :;

   Sammanfattning : The 2030 Agenda consists of environmental, economic, and social perspectives with 17 universal sustainability goals with 169 targets for the world to meet by the year 2030. Sweden is historically known for its sustainability work, and the Swedish government decided to continue that work by making an action plan for the 2030 Agenda with the expectation that municipalities and regions will execute most of the work. LÄS MER

4. 13. Säljarens roll i försäljningen av digitala lösningar : Säljarens stöd, förutsättningar, kompetens och egenskaper

   Magister-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

   Författare :Hanna Knaust; Johanna Andersson; [2020]
   Nyckelord :B2B Sales; Digital Solution Sales; Solution Sales; Team selling; Value Co-Creation; B2B- försäljning; Digital lösningsförsäljning; Lösningsförsäljning; Teamförsäljning; Värdesamskapande;

   Sammanfattning : Digitization has made major changes in how companies work internally and externally. Both markets and customers’ demands are completely different nowadays. The salesperson acts in the middle of markets, customers and companies and tries to adapt and achieve good results. LÄS MER

5. 14. Upplevelsestrategi vid kundinteraktioner : En jämförandestudie om kundupplevelsen i kundservice på bank och elhandelsbolag

   Master-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

   Författare :Sara Awaijan; Elin Karlsson; [2020]
   Nyckelord :Banking; Customer Experience; Customer Experience Management; customer service; CX; digital tools; digitalization; electricity; emotional value; energy company; organizational culture; strategy; Bank; Customer Experience Management; CX; digitala verktyg; digitalisering; elhandel; emotionellt värdeskapande; energibolag; kundservice; kundupplevelse; organisationskultur; strategi;

   Sammanfattning : The rapid development of today’s society is accelerated with digitalization and the customers have more possibilities to compare businesses with each-other than before. The focus on Customer Experience have increased in popularity during the last decade and an increasing number of companies have begun to consider the importance of their customers, the society, and their personnel. LÄS MER

7. 15. Systemuppbyggnad och entreprenörskap från grunden : Fallstudie: ”off- grid” vatten- och avloppslösning på Värmdö

   Master-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

   Författare :Joel Nygren; Patric Hjort; [2020]
   Nyckelord :Socio-technical systems; Large technical systems; LTS; Multi-level perspective; MLP; Critical interface; Entrepreneurship; Water and sewage industry; Sociotekniska system; Stora tekniska system; Multinivåperspektiv; Kritiska gränsskiktet; Entreprenörskap; VA-branschen;

   Sammanfattning : Research questions:  How can the Aspvik model be useful for the traditionally functioning water and sewage industry? What are the main challenges for regime actors to implement systems similar to those derived from the Aspvik model? Purpose: The purpose of the study is two-fold. Firstly, we intend to investigate system development and entrepreneurship from below in a local project in the water and sewage industry and its business model. LÄS MER