Sökning: "influence campaigns"
Visar resultat 1 - 5 av 156 uppsatser innehållade orden influence campaigns.
1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER
2. Navigating the Evolving World of Fashion In-Game Advertising
Master-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER
3. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age
Kandidat-uppsats,Sammanfattning : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. LÄS MER
4. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing
Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikSammanfattning : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. LÄS MER
5. Indirekt reklam av alkohol på Instagram : En kvalitativ studie i hur Hernö Gin använder semiotiska resurser för att indirekt uppmana till konsumtionen av alkohol
Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Sammanfattning : I det digitala samhället har reklamens utveckling och användning genomgått förändringar, där den visuella reklamen i sociala medier har blivit den mest framträdande formen av reklam. En särskilt kontroversiell typ av reklam är alkoholreklam, eftersom den kan påverka människor till ökad alkoholkonsumtion, vilket kan få negativa konsekvenser. LÄS MER