Sökning: "influential individuals"

Visar resultat 1 - 5 av 75 uppsatser innehållade orden influential individuals.

  1. 1. WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Alqvist; Erika Klaus; [2018]
    Nyckelord :Influence Marketing; Influencers; Generation Y; Generation Z; Millennials; Digital Natives; Social Media; Trends; Lifestyle; Identity Creation and Image Creation.; Business and Economics;

    Sammanfattning : The purpose of this research is to investigate Generation Y and Generation Z and their relation and approach to influence marketing and what challenges these generations’ preferences and behaviors could generate for managers within lifestyle brands. The research question this study is aiming to analyze is: What role do generational differences play in influence marketing and what are the potential managerial challenges for lifestyle brands? To conduct the purpose of this research, a qualitative method has been implemented. LÄS MER

  2. 2. Explaining the Occupational Class Gradient in Health Among Swedish Employees: Physical and Psychosocial Work-Related Stressors

    Master-uppsats, Stockholms universitet/Institutionen för folkhälsovetenskap

    Författare :Marie-Claire Lutters; [2018]
    Nyckelord :health inequalities; social gradient; occupational class; the work environment; physical work-related stressors; psychosocial work-related stressors; sweden;

    Sammanfattning : The work environment constitutes a key social determinant of health, yet previous research is relatively limited vis-à-vis the contribution of both physical and psychosocial work-related stressors on occupational class differences in health among Swedish employees. This study used cross-sectional data from the Swedish Level of Living Survey 2010 to assess the mediating effect of physical and psychosocial work-related stressors to occupational class differences in physical and mental ill health in Sweden. LÄS MER

  3. 3. Generation y’s intention to perform in-store recycling in the fast fashion industry: A combined TPB and NAM approach

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Kristin Schröder; Saskia Pietralla; [2018]
    Nyckelord :Generation y; Fast fashion; Clothing disposal behaviour; Pro-environmental behaviour; In-store recycling;

    Sammanfattning : Background: Due to accelerating environmental problems caused by fast fashion sustainable business solutions become increasingly important. Thus, the following thesis examines generation y’s intention to perform in-store recycling at fast fashion retailers and investigates the factors most influential on intention. LÄS MER

  4. 4. A Quantative Study of Social Media Echo Chambers

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Matematiska institutionen

    Författare :Joakim Johansson; [2018]
    Nyckelord :;

    Sammanfattning : The changing online environment - where the breadth of the information we are exposed to is algorithmically narrowed - has raised concerns about the creation of "echo chambers"; in which individuals are exposed mainly to information already in alignment with their preconceived ideas and opinions. This thesis explores the role of Twitter as a social media and as an information network, and investigates if exposure to and participation in political discussions resembles echo chambers. LÄS MER

  5. 5. How to manage conflicts : An exploratory study of managers’ conflict management styles in cross-cultural workplace through the lens of Cultural Intelligence

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Jingting Liu; Yiming Xu; [2018]
    Nyckelord :Conflict management styles; Cultural Intelligence; Managers; Cross-cultural workplace.;

    Sammanfattning : Background: As the globalization process advances, cross-cultural workplaces become prevalent among organizations. The culture diversity could be beneficial, but could also pose challenges for managers. Managers have to adopt effective conflict management style to handle conflicts in cross-cultural workplaces. LÄS MER