Sökning: "influentials"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet influentials.

  1. 1. Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Lena Phung; Luning Qin; [2018]
    Nyckelord :social media influencer; influencer; beauty industry; influencer marketing; typology of influencers;

    Sammanfattning : Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. LÄS MER

  3. 2. WHO ARE THE INFLUENTIALS? THE RELATIONSHIP BETWEEN OPINION LEADERSHIP AND NEW PRODUCT ADOPTION

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Serdar OZKAN; Eda OKTEN; [2015]
    Nyckelord :New Product Adoption; Opinion Leadership; Innovativeness;

    Sammanfattning : This study examines innovativeness and self-construal as antecedents to selfreported and sociometric opinion leadership, both of which may affect new product adoption. In addition, innovativeness is proposed to be associated with new product adoption. LÄS MER

  4. 3. The Diffusion Process - The Influencer's Tale

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Natalie De Brun Skantz; Jessica Backsell; [2013]
    Nyckelord :Diffusion of Innovations; Influencers; Early Adopters; The Tipping Point; The Chasm;

    Sammanfattning : Costumer response to peer recommendation is not to be underestimated. Nor is the impact of the key persons driving the Diffusion Process of an Innovation. The success or failure of a product balances on exogenous variables which among other things are represented by Influentials' willingness to pass a message on to their peers. LÄS MER

  5. 4. Online purchase of clothes, social media and opinion leader processes : An explorative study with a mixed-methods approach

    Master-uppsats, Institutionen för mediestudier

    Författare :Nadia Rasetti; [2013]
    Nyckelord :social media; facebook; twitter; opinion leaders; influentials; word-of-mouth WOM ; brands;

    Sammanfattning : The goal of this study was to explore the customer journey of an online purchase of clothes and to identify potential opinion leaders in the decision-taking phase before the purchase. Important questions to be analyzed were through which channels might customers get influenced and by whom. LÄS MER

  7. 5. Det papperslösa frukostbordet - En undersökning om den tryckta dagstidningens framtid

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Niklas Olsson; [2011]
    Nyckelord :Disruptive technology; Internet; Value network analysis; newspaper; Value constellations;

    Sammanfattning : As revenues from newspaper advertising plummet and their readers loyalty erode, the need to understand newspapers' changing environment and the actors involved in this change is growing in importance. Evidence is the entire industry is entering into a restructuring phase and that this restructuring is driven by the rapid consumer adaption of internet media. LÄS MER